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Ripple, neighbor marketing for trades and service businesses

Every finished job markets the next one.

When your crew finishes a job, the nearest neighbors get a postcard about the work on their street. The ones who want the same work ask, and the request lands in your CRM.

Runs on the CRM you already use. One-off and recurring jobs.

What a neighbor gets. A real card, a couple days after your truck was on their street.
The street

Blue: the job you finished. Green: the homes that get a card.

The card, front and back
Fresh work on Maple Ave

Your neighbor just had it done. Want yours next?

We're already on your street. Scan the back to ask.

Hi neighbor, we just finished a job on Maple Ave and wanted to say hello. If your place could use the same, scan the code and tell us what you need. We're already in the neighborhood.

Current resident
Maple Ave
New request in your CRM. From a neighbor card, tagged to the Maple Ave job.+1 lead
0Lists to pull, cards to print or trips to the post office.
1Card per address every 6 months. Never the same door twice.
1Place every request lands: your CRM, tagged to the job.

One job in. The next one out.

  1. The job closes

    Your crew marks it complete like always. That's the trigger. Nobody has to remember anything.

  2. The cards land

    The closest homes get a real postcard, addressed to the current resident, written like a note from you and naming their street.

  3. The requests come in

    The code opens a short form with your name on it. What they send lands in your CRM, tagged to the job that earned it.

Getting started

  1. Approve your card

    The front, the back and the note in your voice. Nothing mails until you sign off.

  2. Pick what triggers it

    Every service line, or only the ones worth marketing.

  3. Set a monthly budget

    A cap it won't cross, or open so every finished job sends cards.

  4. Finish jobs like you already do

    The cards go out on their own.

  5. Answer the requests

    They land in your CRM like any other lead, marked with the job they came from.

Questions

Who gets a card?

The homes closest to the job, addressed to the current resident.

Does it work with recurring work?

Yes. A recurring property sends cards at most once every 6 months, so a weekly route doesn't mail the same street every week.

What if a neighbor doesn't want them?

There's a page to stop them. Once a neighbor uses it, they never get another card from you.

How do I get it?

Email OpFix and we'll get you set up.

Want this running in your business?

It starts with an X-Ray of how your business runs today.