The engine under the hood

Not a consultant's opinion.
An operating system.

Every X-Ray and every install runs on the same operating system. It's how two founders with the same problem get the same diagnosis, and how the numbers hold up when you check them.

What it holds us to

Anyone can say they're rigorous. These are the standards you can hold us to, on the X-Ray call and every day after it.

01
Every number comes from your business
Your books, your systems, your records. Nothing gets estimated to make a point, and every figure shows you what it's made of. If the data doesn't exist, that's the finding, and we tell you so.
02
One number, and it matches everywhere
A figure that says one thing on page two and another on page nine is a figure you can't trust. Every number in your X-Ray reconciles with every other one.
03
The score gets set with you, then it doesn't move
We score it live, together. After that the number is the number. Nobody nudges it later to tell a better story.
04
Every problem comes with its fix
A diagnosis without a fix is a list of complaints about your life's work. Everything we find wrong has the fix attached, and we point out what you already own and can't see.
05
We build in the order the business can carry
Foundation first, volume last. More leads poured into a business that can't handle them doesn't grow it. It breaks it faster, and it costs more on the way down.
06
You get the truth, even when it costs us the sale
If the honest answer is smaller than you expected, that's the answer you get. A low score gets a small, honest diagnosis, never a manufactured one.
4
Pillars
10
Fixes, ranked
0
Numbers made up

What it does for your business

The X-Ray finds which of these you're running on right now, and what each one is costing you.

If your offer feels weak
Price stops being the objection.
If sales are inconsistent
Close rate stops depending on your mood.
If your numbers are a mystery
You stop running on hope.
If the business can't run without you
You become optional. The business doesn't.
If your team can't make decisions
People stop waiting on you.
If clients churn after the sale
Revenue compounds instead of bleeding out.

How we'll talk to you

You're not hiring us to be comfortable. Comfortable lies cost you more than hard truths do, and they cost you later, when they're bigger.

We won't agree with you to be agreeable
If a plan is weak, you'll hear it's weak and why. Praise gets earned, which is the only reason it's worth anything.
We'll put a number on waiting
A delay, a bad hire, a decision you keep putting off. Each one gets a dollar figure or a time cost, because abstract problems get abstract urgency.
We'll say what you're avoiding
It usually sounds reasonable. "After the busy season." "Once we hire." We'll name it while it's still cheap to fix.
Every hard truth ends with a plan
What to do next, in what order, who owns it and by when. Criticism without a plan is just venting.

Every X-Ray runs on it.

Four pillars, what it's costing you, and your top ten fixes ranked with the steps. You keep the report either way.

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